Social media is a computer-based novel technology that aids the sharing of ideas, knowledge, and information throughout virtual networks and communities. The largest and the most popular social media networks include Facebook, Instagram, Twitter,and Tumblr. Social media typically contains user-generated features and personalized profiles.

These trending social media platforms play a major role in business promotion activities. Among them, the Instagramplatform is said to be the best opportunity out of all other social media platforms.

Currently, many people in the world are making use of these social media platforms to keep in touch with the dynamic world matters and to showcase their skills and talents. Ravi Rajapaksha is one such outstanding young blood who has the talent to imagine the wide picture of these social media platforms behind the screen and try to showcase his passion which can be converted into an income source. Today we invited him to discuss his secrets of success in the field of social media platforms as a Marketer.

Briefly explain about yourself and what sort of things you are doing in your carrier

First, thank you for contacting me. I am Ravippriya DileepSandakalum Rajapaksha shortly Ravi Rajapaksha. I was born on 27 August 1996 and I got my college education from St Thomas’s college Malate.

On one hand, I am a digital brand-builder, social media adviser, media influencers and an Instagram travel influencer. I have built up a network of more than millions of Instagram followers. I always tried to bring something new in my content and earned a good social media reputation for my creations and simply became an icon through Instagram. I was able to attract over 50,000 Instagram followers currently through my digital marketing abilities. Moreover, I support various Instagraminfluencers to increase their followings. There are someupcoming personalities as my clients. Some of them are Jonathan Armour -an American actor, Open Gate Studios- from an American film production company, Ana Tortosa – a British photographer, Elizabeth Ashley – an American fitness model, and several others.

Once my Instagram filters were gone viral all over the world by reaching more than three million within a short period.This was the point where I have concluded Instagram is an important platform that I can grow with time. 

I also earned a reputation as a productive brand-builder and marketer with different individuals and companies on social media. I wanted to make interest my Instagram followers in the travel and tourism industry. Sri Lankan balloons (Pvt) Ltd, a fully licensed and approved Hot Air Balloon Rides operator is one of my successful promotions.

My carrier as an Entrepreneur highlights the discovery of “Nextenco” which is a social media management and marketing agency. When my businesses are growing into success, I came up with an idea to facilitate small businesses to gain profits on Instagram and build brands. I founded many organizations including “Sri Lanka elephant safari” which is a famous safari tour agency in Sri Lanka and became a pioneered figure in the tourism sector. 

I started a Public Relations (PR) agency to help businesses to grow internationally by getting them published on Forbes, Yahoo, Bloomberg, GQ, Vogue, FOX, IBT, CBS, NBC, and many more international premium news medias and magazines  . What I highly believe is “When you perform confidently and accurately in the task, the work will reach into a level that your competitors will awake and notice, then they will join hands with you unless they cannot beat you”. I was able to attract various international clients and work as the Instagram manager of Open gates studios which is a well-reputed film production company in the USA. 

My engagement as an author gave birth to a new compilation named “How to gain Profits on Instagram for Small Business”. It is a self-guidebook that has included all the details on how to conduct a small-scale business in Instagram by yourself and how to create attractive content for Instagram. Apart from the business activities, I have a plan to extend corporate social responsibility activities by starting organizations like “Ocean Clean-ups to Protect the Environment”.

Why do you think that Instagram is a trending business in the present world?

Before covid 19 pandemic situation, many businesses have relied on manual and offline marketing methods. But unexpectedly with the pandemic situation, small scale businesses were severely threatened and collapsed. People were locked at homes and were helpless to do businesses. Because of that everyone was looking at novel methods to continue their businesses and they all were beginning to work online using different social media platforms where a large pool of customers can be attracted. Hence millions of small businesses together with clients moved into online platforms. Further, Instagramalso has foreseen the situation and added some new features to the interface to update about the latest information. In that sense, I believe Instagram is a trending business in the dynamic world.

How do you make money from Instagram?

The extend of making money through Instagram depends on the uniqueness of your Instagram business content, the commitment, and the audience you can make money with, and by following tips.• Become an influencer and make money from sponsored posts.• Become an affiliate and make money selling other people’s products.• Become a Virtual Assistant to an Influencer.• Sell your own physical products.• Write captions for businesses• Sell poster photos and other virtual items including instagram services • Promote Affiliate Links.

What sort of message you can convey to the youngsters who have interested to join and earn on social media platforms?

Well, if you are creative and have a passion unique to yourself to think out of the box, social media marketing is the best carrier suit for you. It is also a good source of income if you do it wisely and carefully. Therefore, try to do something unique and differentiate your marketing strategy. Nowadays people tend to online stuff and you need to market differently. You should have the ability to sharpen up your business account with more business features like a shop button, in-app checkouts, shippable stickers, and product tags.

So, I invite all those who have the interest to join and earn through social media platforms to follow these steps to build your own Instagram empire and be a game-changer.

According to your point of view, what are the advantages of doing online jobs rather than doing manual jobs? 

There are many advantages of doing online businesses rather than doing manual businesses. Online work only requires a stable internet facility and your time. This makes you more flexible and you can be able to work from anywhere in the world. Online jobs are less stressful, and no one will be following or supervising you all the time. You have the power to schedule the working hours. It is not compulsory to work from 8 am to 5 pm. Whenever you free you can do the job more calmly. With online jobs, you will be able to work for multiples ofclients. More work allows you to choose the one with the best rates. Furthermore, you will be able to experiment with different types of jobs according to your talents. 

I think all these facts will be enough for you to understand the value of online business rather than manual business activities.

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Kathmandu Tribune Staff

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