“Hardships often prepare ordinary people for an extraordinary destiny.” These words of C.S. Lewis, an intellectual giant and most influential writer highlight the importance of resilience and dedication in overcoming the challenges that lie on the road to one’s goals. One such illuminary is Santosh, who conquered these traits to become a leading social media manager and digital entrepreneur. Coming from a Maoists inflicted area in Nepal, he turned around his life with utmost sincerity and conscientiousness.
Today, Santosh has become a well-known figure in the digital media industry, working with several celebrities to take their social media presence to new heights. The digital entrepreneur has gained expertise in trend marketing and content development to provide premium service quality to his clients. He started his journey when he managed the Facebook fan page for Arjun Sapkota, a celebrated Nepali folk singer. In this first project as a social media manager, Santosh handled community management, content development & creation and monitored the performance of the page.
As he progressed, he refined his technical and soft skills to deliver the best services in the industry. Today he manages 15 different kinds of social media for many celebrities. In this pursuit, he learned that creating his clients’ image requires engaging content to develop a bond of affinity and loyalty with the followers. He directed his efforts to make highly creative content, accelerate the ROI, to help build their presence in the digital world.
Over the years, he has emerged as a highly demanded social media manager with an impeccable ability to design the best layout for growth in social media. He takes his efforts to understand his clients and their requirement. After which, he designs customized solutions to scale their digital presence. In his clients’ best interest, he also consults them about the impact of digital campaigns that resonate with their personalities. He derives the best plan to make these celebrities trend on social media. This extraordinary digital entrepreneur has formulated various techniques in an attempt to increase the followers of his clients.
He plays a pivotal role in monitoring the most recent trends and checking the execution and planning of various campaigns undertaken. He also makes efforts to address the everyday challenge of social media and regularly updates the profiles of the clients. He acts as an interface for his clients on social media platforms and attempts to foster deep-rooted connections with their followers.
Sharing his thoughts, he said, “As a social media manager, it is important to be able to take a decision under stressful conditions. Every decision can have a massive impact on a person’s social media presence. Given the fact that social media pages are dynamic and sensitive, one needs to undertake due diligence while developing or executing content. During my time as a social media manager, I realized the importance of utilizing social media in-built analytics to track and screen patterns and devise the best-suited path for my clients. It has also helped me to identify hashtags to distinguish my clients from others. One also needs to be clear regarding various stages of a strategy and keep the client in the loop.”
As a result of his sustained efforts, he has been able to devise a compelling narrative for his clients. He ensures that every step of the plan has been appropriately arranged to execute branding efforts. He is focused on organically increasing his clients’ followers through unbiased and rich content. He seeks to empower his client’s social media presence by delivering posts that resonate with the audience and can build their brand character. No wonder the boy who faced so many hardships at an early age rose to turn his life around with commitment and hard work.
