The founder of an aggressively growing full-service digital agency, Abid Dharamsey highlighted the most important trends for tactful digital marketing in 2021. While speaking to the youth seminar held in Glasgow, he said that digital marketing trends are more or less similar throughout each year, but tactful digital marketing depends on picking effective tactics only as per the market needs.
Abid Dharamsey also discussed about the effective marketing strategy planning technique based on customer purchase cycle. He identified the cycle into 5 major steps.
Audience Engagement
The first step is engaging your audience, be it through social media or website visitors’ data.
Conversion
Second step is to convert your audience into regular visitors or generate leads.
Action
Using different digital marketing techniques, the third step is to persuade your target audience to take an action. It could be anything from prompting a purchase to searching products on your website, or even posting a comment on your social media handle.
Reach
Once appropriate interest has been generated, now is the time to reach your audience. A clear draft is necessary to devise appropriate content for reaching.
Plan
Distribute your audience to be reached as per demographics and devise an action plan to digital marketing services. The plan must include clear goals and results to be achieved after action is completed.
Abid Dharamsey of Bison Creations mentioned these digital marketing trends to follow in 2021 for effective results.
Video Content through Social Networking Platforms
The Post-pandemic era has seen a rise in social networking platforms. Abid Dharamsey of Bison Creations said that the common factor among all new social networking platforms is that these are video-based platforms. “The rise in video content popularity has forced existing social networking platforms to introduce new video features, like Instagram introduced Reels. Using different integration systems, digital marketers can now utilize these video platforms to maximize their audience reach, and this includes TikTok also”, he talked about the video content systems in digital marketing.
Persona Focused Content Strategy
Abid Dharamsey said that only 30% of the digital marketers actually look into the customer personas. A majority of the digital marketers focus on project concept, ideas, and goals. “Customer persona tells you about the interests of your customers, their problems, needs, the language they use, etc. At Bison Creations, we spend at least 20% of our project time in doing research on customer personas. I truly do not understand how you can devise content strategy for an audience that you do not know anything about?”, Abid Dharamsey clarified the process along with raising questions on common practices.
Off-Influencer Social Media Marketing
During post-pandemic time, the world witnessed a rise in the social media influencer trend also. Targeting audiences through influencer marketing became a vital part of viral marketing. However, Abid Dharamsey believes that influencer marketing is becoming saturated, and people are becoming bored of similar trends.
“One person goes viral overnight, and the next day, their social media handle is full of sponsorships. Instead of creating a positive impact on the target audiences, it causes a negative impact. Reverse psychology, it is. Influencer marketing has reached a saturation point and social media become fed up with it. They give attention to the viral content, not the sponsorships. Above all, within so many sponsored posts, your brand vanishes somewhere. Compare the cost of influencer marketing with the cost of targeted marketing and the results of both, you will be surprised that the latter yields better results”, Abid Dharamsey clearly explained.
Abid Dharamsey also told that Bison Creations research and analysis team keeps an eye on the social media and digital trends. He also said that Bison Creations believes in smart digital marketing over uncalculated risks or leaving money on table.
About the Company
Bison Creations was founded by Abid Dharamsey with a vision of helping businesses in establishing their online communities, improve online presence, and maximize profits through digital gains. Bison Creations also has a vision of empowering young entrepreneurs through tactful and updated digital marketing methodologies. The full-service digital marketing agency provides content marketing, content writing, digital marketing, online reputation management, search engine optimization, and all other services that come under the sky of digital marketing.
