The value of genuine connections cannot be overstated in our digitally driven world. The most successful marketing and advertising campaigns are built through active engagement, one that targets potential customers with the right content at the right time. With the advance of social media and the internet, even the smallest of brands have the opportunity to scale beyond their geographical reach. Companies can target and engage with customers from across the world, such vast scale strategies need to rely on innovative technologies to function efficiently. Companies are looking into the potential of AI, machine learning, blockchain, and automated technology, proving that in the future AI-powered technology is the key to future brand awareness and consumer confidence.
One company, in particular, is always one step ahead of the curve with its unprecedented patent approved technology. RedLotus, founded by Gurbaksh Chahal, has created a software management system which builds user profiles using relevant cloud storage data, analyzing relevant keywords and assigning each profile a weight. Their software offering allows their clients to effectively target customers through proper ad placement, social engagement, and creative content. Alongside this patented software, RedLotus also offers interactive mobile capabilities, enterprise-class software, CRM, and data management. The company is not only a pioneer in the industry but also a one-stop-shop for achieving success in the digital world.
RedLotus is revolutionizing the customer experience by giving customers a valued connection to brands in real-time. Consumers want to be heard, and spending patterns are often motivated through engagement. The world of advertising is now a two-way conversation, and brands that are listening to their customers are the ones that will succeed. This changing dynamic is shifting customer service into an ongoing conversation, one that begins the moment a customer finds your company, even before a sale has been made. It’s all about starting things off on the right foot.
Chahal saw this trend and soon noticed a need which had to be met, and met quickly. RedLotus offers a kind of technology that identifies patterns in a customer profile while filtering out any irrelevant information, allowing for brand messaging to be targeted, consistent, and concise. It delivers content with more impact. The customer feels noticed and valued from their very first encounter with the brand. As the relationship progresses, RedLotus’ patented technology further collects data and periodically updates the user profile to sustain and power a continued positive customer experience.
RedLotus isn’t Chahal’s first tech company to attain success. In 2000, Gurbaksh sold his first company, ClickAgents, two years after starting it. Chahal is a well-known tech guru who built three more companies following ClickAgents, including RadiumOne, Gravity4, and BlueLithium, which tracked the behavioral targeting of banner advertising and was acquired by Yahoo! for 300 million dollars. Chahal is also a philanthropist and founded the Chahal Foundation after the Wisconsin Sikh temple shooting. Its mission is to prevent hate crimes, support disaster relief, offer scholarships, and improve schools in third world countries.
RedLotus maintains its headquarters in Hong Kong and has offices in Shanghai, Delhi, Bangalore, Mumbai, Singapore, Taipei, Macao, and Kuala Lumpur. Its innovative data management platform continues to be a driving force in successful and creative marketing strategies worldwide. As trends shift towards AI in data and content management, brands are bound to retain the unique and advanced services of companies like RedLotus.
